Jarrae

About

This rebrand marks a defining chapter in the evolution of Jarrae which was once known as Jaylush. What began as a swimwear forward brand has matured through years of experimentation, wins and setbacks, and a deepening understanding of fashion and self. With newfound clarity, grace, and intention, the founder reintroduces Jarrae as a refined vision: a celebration of elevated custom wear for the woman who embraces custom pieces, beauty, class, and who holds her wardrobe to the same high standard she holds herself.